Lesbians + Lube = Love

Woot! Let’s hear it for the girls!

K.Y. just released their first TV ad featuring a lesbian couple a few weeks ago! 
Check it out below:

It’s wonderful to finally see K.Y. incorporate the gay community in TV commercials. Although it has the same theme as all the other K.Y. Brand Intense ads featuring straight couples, it’s nice to see the brand finally reach out to everyone, cause, really, sex is a pretty common thing amongst the human race. Here’s an example of the other ads:

I’m actually surprised it took them this long to reach out to the gay community because…um…let’s just say a product like this is a bit of a necessity. I guess there’s no better time than the present to start. (Side note: the ad is called "Alex & Emma" which is also the title of a 2003 movie staring Kate Hudson and Luke Wilson. Okay, moving on...) Although this is the first TV commercial they’ve done, they did release a print ad back in 2010 featuring a gay couple as the winners for America’s Top Couple. This ad ran in Entertainment Weekly and also won a GLAAD Media Awards in Advertising for “Outstanding Print Campaign.”

Overall I think it's a great step in the right direction for K.Y. and they understand their market. They could have gone the direction of being very tacky and crude, but these ads are tasteful while also straight to the point and humorous at the same time.

What do you guys think? Is it good that they finally put gay themed ads out or do you think it's a little too late?

Full Credits for "Alex & Emma"